THE ARCHIVES
The Juel Park archives preserve the material and documentary history of a Beverly Hills couture lingerie house that operated at the heart of Hollywood’s Golden Age. The collection includes original garments, sketches, photographs, storefront materials, editorial references, and business records spanning multiple decades.
Because couture lingerie was designed for private wear, archival documentation is often fragmentary and dispersed across studio publicity, personal collections, and family-held materials. The Juel Park archives bring these elements together to establish historical context, provenance, and continuity.
This archive is actively maintained and expanded as new materials are identified, verified, and preserved. Its purpose is to support historical research, exhibitions, publications, and public education surrounding the artistry and cultural significance of Juel Park Lingerie.
This archive is presented gradually. With hundreds of surviving images, documents, and objects, materials are added over time as they are carefully reviewed, catalogued, and prepared for public viewing. The archive is not revealed all at once, but unfolded deliberately—reflecting the pace and care with which the work itself was created.
All images and materials shown here are privately held as part of the Juel Park Lingerie archive. They are shared for historical and educational purposes only and may not be reproduced, distributed, or used beyond this website without permission.
In Hollywood’s golden age, glamour didn’t begin on screen—it began underneath.
The Juel Park boutiques were designed for discretion. Located on Wilshire Boulevard, Rodeo Drive, and Robertson Boulevard, each storefront reflected the understated elegance of Beverly Hills rather than overt display.
Within, the boutique operated as a private salon. Clients arrived by appointment, welcomed into softly lit interiors where fittings unfolded behind discreet curtains. Attention was given to fit, fabric, and finish, with an emphasis on privacy and personal service.
These photographs document both the exterior presence and interior life of the Juel Park house—spaces where couture lingerie was selected, refined, and experienced beyond the public eye.
Boutique Life & Storefronts: A World Behind the Door
STOREFRONT: 9449 Wilshire Boulevard, Beverly Hills
WINDOW: 9449 Wilshire Boulevard, Beverly Hills
STOREFRONT: 344 North Rodeo Drive, Beverly Hills
RODEO STORE WINDOW Live mannequin - Carol Wells
Where elegance began on paper.
These original Juel Park sketches offer a rare glimpse into the earliest stages of design—silhouettes drawn with intention, fabric notes, and hand-marked details created for the workroom. Preserved alongside the finished garments, they reveal the thoughtful process behind each piece, capturing the precision, proportion, and craftsmanship that defined Juel Park’s enduring elegance long before a single stitch was sewn.
Original Juel Park Couture Sketches
Hollywood first met Juel Park in print
From glossy covers to intimate fashion editorials, these magazines captured the allure of lingerie designed for the screen’s most captivating women. Posed beneath soft lights and breathless headlines, Juel Park creations appeared as symbols of confidence, seduction, and modern femininity—never loud, always unforgettable.
Each page tells a story of its moment in time, when glamour was suggested rather than revealed.
Magazines & Movie Glossies
March 1, 1947 Juel Park Mention in Vogue Magazine Pg. 161
APRIL 1951 - AVA GARNDER ON THE COVER OF MOTION PICTURE MAGAZINE IN JUEL PARK
1952: MARILYN MONROE IN MODERN SCREEN MAGAZINE IN JUEL PARK
NOVEMEBER 1953 - MARILYN MONROE ON THE COVER OF MOVIE LIFE MAGAZINE IN JUEL PARK
1957 - JOAN COLLINS IN PHOTOPLAY MAGAZINE IN JUEL PARK
CIRCA EARLY 1960'S - CAROLE WELLS IN JUEL PARK FOR VOGUE MAGAZINE
In an era when lingerie made headlines, Juel Park was newsworthy.
Society columns, fashion notices, and boutique announcements chart the rise of a Beverly Hills institution. These clippings reflect a world where fittings became friendships, and where the Juel Park Lingerie house was quietly discussed amongst Hollywood’s inner circle.
Here, glamour meets gossip—and history is written in newsprint.
Newspapers & Society Pages
JUEL PARK: FIRST WOMAN IS NAMED TO BOARD OF DIRECTORS
JUEL PARK FASHION SHOW FOR MEN ONLY
JUEL PARK LINGERIE TO THE STARS
ROBERTA HAYNES IN JUEL PARK: Herald-Express Oct. 15, 1952
In classic Hollywood, what appeared on screen was only part of the story
Under the studio system, credit typically went to the costume department, while lingerie by Juel Park and other designers worked quietly behind the scenes—worn beneath costumes, glimpsed in publicity stills, and chosen during private fittings away from the cameras. Here, lingerie lived just beyond the frame, shaping the look and confidence of Hollywood glamour in ways rarely seen.
Film, Studio & Publicity Moments
Thelma Todd in Juel Park 1934 for "Hips Hips Hooray"
Jeanne Crain in Juel Park for MGM's 1956 "The Fastest Gun Alive"
Elizabeth Taylor in Juel Park Lingerie for MGM's 1956 "Raintree County"
Kim Novak in Juel Park for Columbia Pictures 1957 “Jeanne Eagles”
Eizabeth Taylor in Juel Park 1957-58
Mitzi Gaynor in Juel Park Circa 1956-1958
Handwritten and heartfelt, these notes preserve the private gratitude of Hollywood’s most iconic women.
Within the Juel Park archive are rare, handwritten notes and autographs from the women who wore these pieces—intimate messages of gratitude, affection, and remembrance. More than signatures, they are personal gestures from Hollywood’s most iconic figures, offering a glimpse into the private relationships formed behind the scenes and honoring the craftsmanship that made Juel Park a trusted name in their lives.
Signed Tributes from Hollywood Legends
Paulette Goddard Signed Autograph 1933
Norma Shearer Signed Autograph Mid 1930's
Mae West Signed Autograph 1961
Julie Newmar Signed Autograph
Lily Tomlin Signed Autograph
Before couture, there was a muse.
Each Juel Park sketch begins with a woman. These models—often drawn from Hollywood and the close creative circle surrounding Juel Park—served as the quiet inspiration behind each design. The sketches respond directly to the women themselves, capturing form, movement, and intention. Preserved within the archive, their presence lingers through every line, shaping a legacy where elegance was first imagined on the body before it was ever worn.
The Models of Juel Park
"A Toast To Glamour"