THE ARCHIVES
The Juel Park archives preserve the material and documentary history of a Beverly Hills couture lingerie house that operated at the heart of Hollywood’s Golden Age. The collection includes original garments, sketches, photographs, storefront materials, editorial references, and business records spanning multiple decades.
Because couture lingerie was designed for private wear, archival documentation is often fragmentary and dispersed across studio publicity, personal collections, and family-held materials. The Juel Park archives bring these elements together to establish historical context, provenance, and continuity.
This archive is actively maintained and expanded as new materials are identified, verified, and preserved. Its purpose is to support historical research, exhibitions, publications, and public education surrounding the artistry and cultural significance of Juel Park Lingerie.
This archive is presented gradually. With hundreds of surviving images, documents, and objects, materials are added over time as they are carefully reviewed, catalogued, and prepared for public viewing. The archive is not revealed all at once, but unfolded deliberately—reflecting the pace and care with which the work itself was created.
All images and materials shown here are privately held as part of the Juel Park Lingerie archive. They are shared for historical and educational purposes only and may not be reproduced, distributed, or used beyond this website without permission.
In Hollywood’s golden age, glamour didn’t begin on screen—it began underneath.
The Juel Park boutiques were designed for discretion. Located on Wilshire Boulevard, Rodeo Drive, and Robertson Boulevard, each storefront reflected the understated elegance of Beverly Hills rather than overt display.
Within, the boutique operated as a private salon. Clients arrived by appointment, welcomed into softly lit interiors where fittings unfolded behind discreet curtains. Attention was given to fit, fabric, and finish, with an emphasis on privacy and personal service.
These photographs document both the exterior presence and interior life of the Juel Park house—spaces where couture lingerie was selected, refined, and experienced beyond the public eye.
Boutique Life & Storefronts: A World Behind the Door
STOREFRONT: 9449 Wilshire Boulevard, Beverly Hills
WINDOW: 9449 Wilshire Boulevard, Beverly Hills
STOREFRONT: 344 North Rodeo Drive, Beverly Hills
RODEO STORE WINDOW Live mannequin - Carol Wells
Hollywood first met Juel Park in print
From glossy covers to intimate fashion editorials, these magazines captured the allure of lingerie designed for the screen’s most captivating women. Posed beneath soft lights and breathless headlines, Juel Park creations appeared as symbols of confidence, seduction, and modern femininity—never loud, always unforgettable.
Each page tells a story of its moment in time, when glamour was suggested rather than revealed..
Magazines & Movie Glossies
APRIL 1951 - AVA GARNDER ON THE COVER OF MOTION PICTURE IN JUEL PARK
NOVEMEBER 1953 - MARILYN MONROE ON THE COVER OF MOVIE LIFE IN JUEL PARK
1957 - JOAN COLLINS IN PHOTOPLAY IN JUEL PARK
1952: MARILYN MONROE IN MODERN SCREEN IN JUEL PARK
In an era when lingerie made headlines, Juel Park was newsworthy.
Society columns, fashion notices, and boutique announcements chart the rise of a Beverly Hills institution. These clippings reflect a world where fittings became friendships, and where the right lingerie house was quietly discussed among Hollywood’s inner circle.
Here, glamour meets gossip—and history is written in newsprint.
Newspapers & Society Pages
JUEL PARK: FIRST WOMAN IS NAMED TO BOARD OF DIRECTORS
JUEL PARK FASHION SHOW FOR MEN ONLY
JUEL PARK LINGERIE TO THE STARS
In classic Hollywood, what appeared on screen was only part of the story
Under the studio system, credit typically went to the costume department, while lingerie by Juel Park and other designers worked quietly behind the scenes—worn beneath costumes, glimpsed in publicity stills, and chosen during private fittings away from the cameras. Here, lingerie lived just beyond the frame, shaping the look and confidence of Hollywood glamour in ways rarely seen.
Film, Studio & Publicity Moments
Jeanne Crain in Juel Park for MGM's 1956 "The Fastest Gun Alive"
Elizabeth Taylor in Juel Park Lingerie for MGM's 1956 "Raintree County"
Kim Novak in Juel Park for Columbia Pictures 1957 “Jeanne Eagles”